© Illustration by Tereza Nesnídalová
A small fast-fashion-talk with our illustrator
A Prague-based tattoo artist and illustrator, Tereza Nesnídalová, grew up in an art-oriented family where all pursue a different form of art. Dreaming of becoming a fashion designer has brought her to the industry, where she observed the characteristics of fast fashion first hand.
In the undertaking of her dream, Tereza left for Australia to work backstage during fashion week as a volunteer to gain experience in her field of interest. After three years, she moved to Tokyo, immersed herself in Japanese culture and language, and continued volunteering in fashion shows. In Tokyo, she started to work with photography and took shots for a PR agency that worked with Japanese fashion designers.
Today, Tereza has abandoned her dream due to the observations she made while working backstage. It began already in Sydney. Overhearing models talking backstage of the Mercedes-Benz Fashion Week discussing how agencies forcing them to lose weight while skinny. Then came the agencies’ racial preferences and unprecedented waste created by the industry. It was enough for Tereza to walk away from it. When back in Prague, she continued observing the wasteful approach of the business.
“I saw hundreds of cloths coming in and out in a single-use plastic bag; all pressed in, some of poor-quality and they would just come in and go with a speed that frustrated me and made me realize how consumption-oriented the business was. My final decision to leave came from growing up; I started to care less about what I was wearing. After then, the fashion industry was no longer appealing.”
“The main issue here remains with people who buy too many clothes that they do not need and trends changing so fast that there are more clothes produced than sold. I think companies should be responsible for their trash and lower their production to what they can sell.”
Things have been changing, slowly but steadily. “I think most fashion brands are now under pressure to be changing this approach, make more sustainable collections, and offer to recycle their clothing. Upcycling is also becoming more frequent and so do the second-hand shops once again.” The fashion industry, though, still has a long way to go.
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